HOW YOU BEEN

Holy Holy | SME

SWEET BUT PSYCHO

Ava Max | WMA

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"Sweet but Psycho" is a song by American singer Ava Max, released on August 17, 2018, through Atlantic Records as the first single from her debut studio album, Heaven & Hell (2020). The song was written by Max, Madison Love, Tix, Cook Classics, and the producer Cirkut. It is a pop, dance-pop, electropop, and synth-pop song with lyrics about the perception of a woman. The song's title was inspired by frequent interactions between Max and her parents. The song's lyrics and subsequent music video became controversial for allegedly stigmatizing the perception of mental illnesses; mental health organizations in Ireland attempted to ban the song from radio. "Sweet but Psycho" received mixed to positive reviews from music critics, who praised its upbeat sound and catchy chorus. Upon release, "Sweet but Psycho" appeared on various Spotify playlists before peaking at number one in 22 countries, including Sweden, Finland, Norway, and the United Kingdom. The song was Max's first top 10 single in the United States, peaking at number 10 on the Billboard Hot 100. It was the highest-selling year-end song of 2019 in Slovenia and has attained platinum certifications in 15 countries, as well as diamond in France, Brazil, and Poland. "Sweet but Psycho" has seen an increase in Airplay, this week, on the NOVA & Hit Networks plus airplay on KIIS Network in the past week, plus airplay on Grant Broadcasters stations, has increased as well, giving it some good spins."Sweet but Psycho" is this Weeks Greatest Gainer moving up 29 places from #97 to #68.

This tune is an anthem of female empowerment and it is has taken over the radio airwaves worldwide, and rightfully so. Her vocals are crisp, sweet and infectious; moreover, the song’s lyrics are equally catchy and retable.

“Sweet but Psycho” has accumulated well over 750 million streams, thus proving that Max is a true force to be reckoned with in the contemporary pop music business. “Sweet but Psycho” was produced by Grammy-nominated producer Cirkut, who also co-wrote the song with Max and Madison Love.

Her song’s well-crafted music video was directed by Shomi Patwary, who has worked with such diverse musical acts as The Weeknd and Beyoncé.

“Sweet but Psycho” is available on iTunes and on Spotify.

Overall, Ava Max delivers on her smash single “Sweet but Psycho.” It is one of those songs that the listener can’t get out of their heads no matter how hard they try. Hopefully, it is a harbinger of bigger and better things to come from Max in the future. She deserves to be the next big female star in pop music. “Sweet but Psycho” has lived up to its A rating.

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